Must to know : best SEO Trends for 2020 and in upcoming years.

Need to know the best SEO Key points for 2020.

 

There are millions website and in this jungle of website, you need to rank high to get best results by proper SEO and making your site as per google parameters. Ignorance of changing SEO trends can bring a fatal event for your business.

 

Any search engine processes information based on how user behaves and can’t neglect the user parameters like CTR, dwell time and others to make the search more relevant for other future users and thus to achieve end goal of making search more accurate and relevant by search engine. It means each year new trends appear that change the way information is published to ensure so that all users get their questions answered by the best and the most competent page only.

 

  1. Featured Snippets, a new phenomena :

 

Google has evolved Featured Snippets in present years which usually appear above the number 1 rank of organic result, which we commonly refer as “Position 0.” No one can afford to take this featured snippet lightly as 54.68$ of traffic originates from this Featured Snippet that means you drive more than a half of search engine clicks.

 

Thus, Featured Snippets is a great opportunity for content creators as it generates more organic traffic even if you are not on rank 1 position.

 

Want to optimize snippet? Contact ICEEL at: https://www.iceel.net/it-services/

 

  1. Influencer marketing ; an increasing trend in 2020 :

 

Surfers and information seekers are always feeling flooded by pushy repetitive ads when they are searching for trusted and authentic information and reviews. This has given birth to influencer marketing as people are more likely to engage with respected and well known personality than such ads. And so budget on influencer marketing is increasing by corporate and digital media companies as it is producing excellent results.

 

Influencer hired help you amplify your content reach and thus generate even more traffic. Influencers also build valuable backlinks.

 

Before selection of influencer be sure that :

 

  • what content you want them to create
  • how this content can link back to your website. And
  • influencer selected is relevant to your industry and your audience.

 

If influencers are an authority figure having strong digital presence, their backlinks can be gold for your business.

 

Thus influencer marketing will :

 

  • improve your brand awareness
  • generate leads for you,
  • Will boost your search engine rankings.

 

Want to get deeper into influencer marketing? Contact ICEEL at: https://www.iceel.net/it-services/

 

  1. User’s security experience with website :

 

User safety not directly linked to SEO but still it is very important as if users doesn’t feel safe visiting your web page, they leave it quickly your page or may decide not to proceed to your page if they see “Not Secure” warning or any other security related warning which results on high bounce rates and bounce rate could affect the position of that page in SEO.

 

Solution is that it is important to enable HTTPS protocol for your site which prevents intruders from tampering communication on any path between your websites and your users’ browsers. Since google want to provide their users a secure experience, https may result into a minor SEO boost.

 

Want assistance for https and security of your site? Contact ICEEL at: https://www.iceel.net/it-services/

 

  1. Websites Optimize for Voice Search

 

It is expected that by the end of year 2020, more than 50% searches will be initiated through voice search.

 

Voice searches are a new phenomena after introduction of smart phones. Other home voice assistants such as Amazon Echo, Samsung Smart TV, Voice Pad etc are other champions of voice search on google. And so if you know how to optimize your site for voice search will help to generate more organic traffic by learning to implement conversational searches.

 

Thus, in 2020 your content must adapt to this new trend of voice search to stand out in 2020.

 

Want assistance for voice optimization? Contact ICEEL at: https://www.iceel.net/it-services/

 

  1. Mobile UX : A deciding factor of ranking in 2020

 

Trend to use search on smart phones is much more than on computers. More and more people are searching on mobile and after search if your site is not compatible with mobile, they will leave your site increasing bounce rates and thus affecting your SEO result.

 

However, technology and how people find information through their mobile devices is getting so advanced that it’s not enough to just have a mobile website- the interface has to be easy to read, grab people’s attention and then have the ability to answer their questions or at least keep them entertained.

 

The criteria to see the mobile page rank is Google Mobile Page Indexes; the higher you are in the Google mobile page index, the more prominent your page will be.

Thus, it is very important that your pages must be optimized for mobile devices.

 

Want mobile UX website? Contact ICEEL at: https://www.iceel.net/it-services/

 

  1. Trends for Videos Marketing ; an increasing trends :

 

It is established based on studies that 6 out of10 people would rather watch video than TV and in case of solving some queries, video serves more clarity than text. So, the wise decision will be if one can catch this increasing video by providing needed information to increase engagement with target audience.

 

But how does this video marketing affect SEO especially through you tube?

 

To have more reach to people with your videos, you need to optimize videos for search users for which you have to use appropriate keywords in the description and headline of your video to ensure that the video reaches the largest number of people interested in that subject.

 

Want to use video digital marketing strategy for your business growth; contact ICEEL at: https://www.iceel.net/it-services/

 

  1. CTR and Dwell Time Will Become Important Ranking Factors in 2020

 

CTR is the click through rate of your page. Means number of people who click on your link and come to your page and dwell time is the time a user spends / lingers on your page after such click. These are the main factors which will matter more to success of your SEO in coming days. More dwell time means what is have delivered is like by viewers and we hope that google will pay more attention to dwell time in 2020.

 

Want to get more CTR and longer dwell time? Contact ICEEL at: https://www.iceel.net/it-services/

 

  1. High-quality Content : An important most factory in 2020

 

Online ads works for business but they are going to be more expensive in coming days / years. Still main drawback of online ad is there is no guarantee that customers will respond to your paid ads. One survey says that 91% of total such ads, are viewed less than a second. This led to 38 billion usd wasted in 2017.

 

Such wastage has given birth to creating high-quality content, as an essential element of SEO. Users want relevant, timely and helpful contents for which Google rewards you with higher search engine rankings. People come to search engines with questions, and if your web page answers, it also increase the user faith in search results of search engine. If search engine is more trusted due to your page, search engine is certain to reward you.

 

What is high quality content?

 

If the content is well researched and has a logical structure that makes making it easy to navigate and read, it is high quality. Such content will sure increase dwell time and rank of your website for which you need to write informative and quality articles to grow popularity of your website in 2020 and beyond.

 

One research says that, 71% of readers turned off content that seems like a sales pitch. Then what people want? They want educational content easy to digest forms, like blog, videos, infographics, podcasts etc.

 

Want high quality content writing for your web page? Contact ICEEL at: https://www.iceel.net/it-services/

 

  1. Good Digital Experiences; demand of viewers in 2020.

 

Though your content is good, if you webpage loads slower, it will increase the bounce rate. One second delay in page load time has potential to inflict a huge loss for business.

 

User experience is next to page speed. Use simple language than jargon. Put your leg into a shoe of your viewer and ask a question to yourself honestly if they would understand what you mean in a split of second and if answer is no, your viewers will bounce back from your web page to return to SERP. High bounce rates will make negative impact on your page.

 

Want digital experience? Contact ICEEL at: https://www.iceel.net/it-services/

 

  1. Length of Content that would matte in 2020.

 

Not only the quality of content but also its quantity do matter. Web pages with high quality long content usually will get more visibility.

 

One research and studies says that pages with articles of 2,000 or more words usually get more readers than pages with thin content.

 

For thick content, more time users spend on a web page, the more likely Google will reward that page with more organic traffic than thin content page.

 

Conclusion is keep posting high-quality content consistently in your blog so that your website is always active and fresh in the eyes of Google ranking algorithm.

 

Want high quality thick content writing for your web page, blog etc? Contact ICEEL at: https://www.iceel.net/it-services/

 

  1. Artificial Intelligence is the New Norm

 

How does artificial intelligence (AI) work in google ranking?

 

Artificial intelligence has reached to a stage that now it can decide of what makes published articles valuable or not valuable. AI with very good precision ​​can automatically classify good web pages and determines their rankings. Google is applying these technologies now and will have more prominence in 2020.

 

Want better utilization and understanding of AI for your site ranking in SEO? Contact ICEEL at: https://www.iceel.net/it-services/

 

  1. Use of Other Search Engines

 

Are there other search engines that compete with Google?

 

Amazon type platforms require the user to optimize their content, along with smaller search engines like DuckDuckGo, YouTube, Bing etc. So before posting content on your website, you have to ensure that you can have a good rating on other search enabled platforms too like DuckDuckGo, Bing, YouTube etc.

 

Should you have still any query / confusion or need be of any assistance, you can can contact our SEO expert. Please log on to https://www.iceel.net/it-services/.

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